GreatFoods Research & Advisory Services provides data solutions, market research, and advisory services to vegan and plant-based companies within or serving the food and beverage sectors.
Our solutions, combined with our extensive industry experience and advisory services, help food and beverage companies navigate the complexities of developing, launching, and growing products and brands.
GreatFoods is the data analytics, research, and advisory services arm of GTFO It’s Vegan, the largest online retailer and wholesaler in the U.S.
GTFO offers over 3,500 skus to the rapidly expanding marketing of vegans, vegetarians, flexitarians, diet sensitive (dairy-free, gluten-free) and plant-based curious customers.
Launched in May 2020, GTFO has sold over 500k items, across 50k orders and maintains one of the richest databases of vegan and plant-based preferences and purchasing habits in the U.S.
We leverage our extensive databased of consumer and wholesale shopping and purchase trends together with our proprietary STAMP SaaS platform to rapidly gather customer feedback on new and existing products to inform better decision making.
We offer a full suite of vegan and plant based custom research services, including both quantitative research (e.g. surveys, polls, etc.) and qualitative research (e.g. focus groups, interviews, secret shopper, etc.).
We assist with product innovation, testing, launch, and expansion to fuel continued revenue and market share growth.
✔ Determine what is most important to your customers in selecting a vegan or plant-based product.
✔ Determine how well your product is delivering on their expectations.
✔ Provide real time alerts and dashboards on what customers are saying about your products.
✔ Identify key recommendations to improve customer sentiment, purchase and retention.
Marc has over 25 years in the research and consulting sector in the health and wellness and consumer packaged goods industries. Prior to launching GTFO It’s Vegan, Marc led Stonegate, a national market research and consulting firm. Marc also previously served in a leadership capacity at top consulting firms including Bridge Strategy Group, PriceWaterhouse Coopers and Ernst & Young. Marc began his career in brand management at Procter & Gamble.
Marc holds an MBA from Northwestern’s Kellogg Graduate School of Management and a Bachelors in Business Administration from The University Of Michigan.
Marc has written and published numerous articles and is a featured speaker at multiple industry events.