GreatFoods


ABOUT US

GreatFoods Research & Advisory Services provides data solutions, market research, and advisory services to vegan and plant-based companies within or serving the food and beverage sectors.

Our solutions, combined with our extensive industry experience and advisory services, help food and beverage companies navigate the complexities of developing, launching, and growing products and brands.

WHO WE ARE

GreatFoods is the data analytics, research, and advisory services arm of GTFO It’s Vegan, the largest online retailer and wholesaler in the U.S.

GTFO offers over 3,500 skus to the rapidly expanding marketing of vegans, vegetarians, flexitarians, diet sensitive (dairy-free, gluten-free) and plant-based curious customers.

Launched in May 2020, GTFO has sold over 500k items, across 50k orders and maintains one of the richest databases of vegan and plant-based preferences and purchasing habits in the U.S.

OUR SERVICES

Data & Veganalytics™️

We leverage our extensive databased of consumer and wholesale shopping and purchase trends together with our proprietary STAMP SaaS platform to rapidly gather customer feedback on new and existing products to inform better decision making.

Market
Research

We offer a full suite of vegan and plant based custom research services, including both quantitative research (e.g. surveys, polls, etc.) and qualitative research (e.g. focus groups, interviews, secret shopper, etc.).

Advisory
Services

We assist with product innovation, testing, launch, and expansion to fuel continued revenue and market share growth.

OUR OFFERINGS

We offer a full suite of product launch services, from product concept development and innovation, new and existing product testing, launch on the GTFO It’s Vegan platform, and expansion via our national distribution network.

Our services are powered by our GTFO It’s Vegan’s market leading and unparalleled intellectual capital which includes:

  • Proprietary data sets from the sale of over 500k items across 50k orders and tens of thousands of loyal customers;
  • Massive industry panel over over 50k opt-in and categorized vegans, vegetarians, flexitarians, diet restrictive, and vegan/plant-based curious individuals (including consumers and wholesalers)
  • Ability to sample concept stage and existing vegan and plant-based products within our 1000’s of orders shipped each month (including shelf stable and cold-shipped offerings, as well as other non-food items such as household goods, cosmetics, and clothing)
  • Proprietary STAMP™️ SaaS platform used to obtain real time feedback on what is most important to customers together with how well concept stage and existing vegan and plant-based products deliver on their expectations (read more below)
  • Rapid launch on GTFO, the largest online vegan / plant-based online marketplace in the U.S.

GreatFoods has developed a proprietary SaaS platform to assist vegan and plant-based companies rapidly obtain feedback on their products.

✔ Determine what is most important to your customers in selecting a vegan or plant-based product.

✔ Determine how well your product is delivering on their expectations.

Provide real time alerts and dashboards on what customers are saying about your products.

Identify key recommendations to improve customer sentiment, purchase and retention.

STAMP provides real time metrics including the STAMP Score, NPS, Overall Satisfaction, and Importance/Performance Gaps.

GET ANSWERS THE ANSWERS YOU NEED TO LAUNCH AND GROW PRODUCTS IN LESS THAN 10 DAYS!

SAMPLE CASE STUDIES

GREATFOODS IN THE NEWS!

OUR LEADERSHIP

GreatFoods Research & Advisory services is led by Marc Pierce, the co-founder and CEO of GTFO It’s Vegan.

Marc has over 25 years in the research and consulting sector in the health and wellness and consumer packaged goods industries. Prior to launching GTFO It’s Vegan, Marc led Stonegate, a national market research and consulting firm. Marc also previously served in a leadership capacity at top consulting firms including Bridge Strategy Group, PriceWaterhouse Coopers and Ernst & Young. Marc began his career in brand management at Procter & Gamble.

Marc holds an MBA from Northwestern’s Kellogg Graduate School of Management and a Bachelors in Business Administration from The University Of Michigan.

Marc has written and published numerous articles and is a featured speaker at multiple industry events.

CONTACT US

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